About Us

Primary Intelligence delivers elevated outcomes for B2B marketing, sales, and product leaders. Our advanced Win Loss and Customer Experience methodologies, combined with our TruVoice and TruSales Software are beyond anything else offered in the market today. Our proven methods give our customers a competitive advantage through much deeper insights that come from speaking directly to buyers and sellers. The outcomes? Significantly increased win and retention rates and exponential revenue growth.

Primary Intelligence has delivered dramatic revenue results for hundreds of clients since 2000. We are unique in that we provide all of our clients with their own dedicated and experienced team which includes a PI partner, program consultants, analysts, program administrators, delivery coordinators, schedulers, and editors. Each team member is full-time employee of Primary Intelligence. Don’t settle for any pretenders who will try to “learn as they go.” Instead, rely on Primary Intelligence to ensure sure you are provided with an experienced team, dedicated to helping you win more revenue.

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What We Do

We deliver elevated outcomes like dramatically increased sales win rates, better revenue retention, and sustainable revenue growth. Our Win Loss Analysis and Customer Experience Analysis programs seek to answer one important question:

What do you need to change to achieve the outcomes you want?

We use primary-source research, which means speaking directly to your buyers, sellers, and account teams. Then we conduct in-depth analysis to find trends, best practices, and root causes. It’s all supported by our TruVoice software, which we use for deep research and to deliver answers to your strategic leaders using a powerful yet simple to use dashboard.

Every program is spearheaded by a team of dedicated consultants, analysts, and project managers. So, you’re never far from someone focused on delivering your elevated outcome.