Digital Customer Journey
via Pluck.com / Integrated Customer Interactions
Why it works: This clean map has two great elements. First, clear call-out directions on every item in the path that explains what actions the reader should take to succeed (“Retain with Points, Badges, Leaders Boards & Content Discovery”, etc.). Second, the bottom of the image describes three overall principals (Social Engagement, Social Commerce, and Social Loyalty), giving the reader valuable context for the understanding the images.
What you can do: Review the details and context provided in your map. Is there more you can give the reader so they understand which actions to take?