TruVoice from Corporate Visions
Your revenue team needs real-time insights on sales execution, competitors, and rep performance to increase win rates—and science-back sales training based on each rep’s strengths and weaknesses.
With TruVoice from Corporate Visions, the purpose-built platform for sales experience, win-loss, and customer experience analysis, you empower each sales rep with personalized, buyer-based sales intelligence from every opportunity.
Learn how the combination of TruVoice, formerly Primary Intelligence, and Corporate Visions finds and fixes your seller’s blind spots that cause you to lose winnable deals.

automated win-loss analysis
and sales training
Get the only automated customer feedback and sales training system that provides your reps with just-in-time, situational enablement, and buyer-based sales intelligence. With TruVoice, you’ll uncover the truth behind each rep’s wins, losses, and no decisions—according to your prospects and customers!

move from just-in-case to just-in-time
intelligence and training
Your revenue team needs real-time win-loss insights on sales execution, competitors, and rep performance to increase win rates. With TruVoice, the purpose-built platform for sales experience, win-loss, and customer experience analysis, you empower each sales rep with personalized, buyer-based sales intelligence from every opportunity.
Your sellers are then automatically prescribed the science-backed sales training from Corporate Visions based on their individual strengths and weaknesses.
how it works

TruVoice win-loss software
TruVoice is a purpose-built platform for win-loss, customer experience, and churn analysis.
We gather feedback throughout the entire customer journey as win rates are impacted by touchpoints throughout – not just the initial purchase.
TruVoice software
buyer feedback, but make it scalable
Through automated win-loss analysis, we collect, analyze, and compile your first-hand buyer feedback from all your deals into digestible dashboards and reports. Discover actionable insights around sales experience, decision-drivers, product, go-to-market positioning, and competitors – overall and by segment.
Experience the only fully automated win-loss analysis tool on the market.

TruVoice makes win-loss analysis easy:

close deals
Close a deal in your CRM – won or lost – to begin the exploration into your deal outcomes without interrupting your rep’s selling activities.

get feedback
Send automated requests to buyers that gather feedback on sales experience, decision-drivers, product, price, and more.

discover insights
Automatically compile feedback into digestible reports so you can see exactly why your reps win and lose.

win more
Uncover strengths and weaknesses only your buyers can see to help your reps know how to win more.

your expert team
22+ years of win-loss analysis
For over 20 years, we’ve helped businesses break through the barriers of traditional win-loss analysis to create a seamless, affordable, and intuitive solution for understanding buyer needs. Through time-tested survey methods, automated processes, and expertise, we’ve helped hundreds of clients increase win rates.
who we help
c-level
- Align all departments
- Understand market and revenue trends
- Surpass profitability goals
sales
- Increase win rates and revenue
- Customize sales coaching per rep
- Improve sales experience
marketing
- Enable sales and product
- Improve market positioning
- Understand competitive advantage
product
- Increase product impact on buyer needs
- Develop effective product roadmap to fit customer needs
- Understand true value of features
customer experience
- Build better relationships with customers
- Decrease customer churn
- Increase account revenue and better predict renewal
operations
- Improve sales and marketing operations
- Automate analysis and reporting
- Combine qualitative and quantitative insights





