Win Loss Analysis
Win Loss Analysis teaches you what to do in future sales deals to win more. Win Loss involves interviewing your buyers to find out the real reasons they selected you or your competitor. The key component of win loss involves gathering intel directly from your buyers, detailing perceptions of your company, product, and sales practices to understand why the buyer made their decision.
Our Clients See Results
Primary Intelligence has conducted programs for hundreds of clients since 2000. We are unique in our industry, in that we provide each client with a dedicated and highly-experienced team including a Primary Intelligence Partner, program consultants, analysts, program administrators, delivery coordinators, schedulers, and editors. All are full-time employees of Primary Intelligence. Don’t settle for an inexperienced company who will try to “make it work.” Instead, rely on Primary Intelligence to ensure you are provided with your own experienced team, dedicated to helping you win more deals. Check out these case studies to see how we’ve helped organizations like yours drive dramatic results.
“We had about a 20 percent win rate for our largest deals. This year we implemented Win Loss Analysis with Primary Intelligence, we finished the year with a 70 percent win rate.”
“Primary Intelligence opened up our eyes beyond why we were just winning and losing. They really allowed us to hear our customers and see where to change.”
“We’re seeing changes happen in our ability to replace competitors. Without Primary Intelligence, we would have just been flying blind; stressing and hoping we were doing the right thing. Never have I seen a win loss system or relationship have such an immediate impact.”
“Win Loss Analysis with Primary Intelligence is a critical program every CEO should be aware of. Our own CEO truly understands the value this service provides, and takes action on the intelligence.”
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