New On-Demand Webinar: How to Find the Goldmine Hidden in Your Losses
Join us as we discuss what you can learn from your past losses, how you can use this intelligence to create a better competitive advantage to win more, and how you can turn past losses into wins.
Mike BroseMike is a Senior Global Account Manager for Primary Intelligence. He joined the firm in 2000. He is responsible for consulting and sales management to many of Primary Intelligence’s global accounts including ADP, Microsoft, Ricoh, Elsevier, American Express, UHC, ACS, Research in Motion and many others.
Chris DalleyChris is a Program Consultant at Primary Intelligence. He joined the firm in 2002 and works to guide his clients on the best use of voice-of-the-customer-inspired Win Loss and Client Experience research. Chris’s specialties include translating information into actions and providing strategic insight to shorten the buying cycle while increasing positive sales outcomes.
Who Benefits from Win Loss Analysis
Win Loss Analysis benefits more than just your sales team. Win Loss can affect every aspect of your organization from strategic direction and marketing to operations and implementation.
Three Benefits of Win Loss
Win Loss Analysis can impact your organization on many levels. This video covers the main three reasons why you should have a win loss program.
Win Loss Analysis That Works
Creating a win loss analysis program sounds like a great idea…until you try to figure out how to do it correctly. Primary Intelligence shows you how to correctly execute a win loss analysis program.
Putting Sales Intelligence Into the Sales Force
Sales people want intelligence to help them sell, but they can’t afford to spend the time away from actual sales efforts to learn and implement competitive intelligence. Having the proper tools that pushes information to the sales people helps them get the planning and intelligence tools they need without impacting their primary directive.
ROI from Competitive Intelligence
Most everyone agrees in the intangible value of competitive intelligence. The question is, how do you convert that intelligence into actual revenue? This webinar covers how to gain a return on the investment you make into competitive intelligence.
Intelligence That Never Made a Difference
No one wants to spend the time to gather competitive intelligence only to see it fall by the wayside. This video covers methods to get intelligence to the right people so that it positively impacts your company.