While many companies analyze outward-facing indicators, such as sales outcomes, little is done to evaluate the first leading indicator of sales success: the attitude of the sales force themselves. If a sales agent is confident in their own abilities, and has a positive opinion about the company and products they represent, they are inherently more likely to succeed. On the other hand, a salesperson who is unsure of their abilities, or is negative about their company, is less likely to put in the necessary effort to win those same opportunities.

The Sales Confidence Index (SCI) is the tool that effectively analyzes the level of confidence and commitment found within a company’s sales force. Learn what your sales force is needing in training, support, and motivation through SCI’s revolutionary system.

A True Leading Indicator

Primary Intelligence has completed more win loss assessments than any firm in the world. As these opportunities have been aggregated and analyzed, an obvious trend has emerged showing a clear and compelling relationship between salesperson attitudes and sales outcomes. The confidence of your sales team is the greatest leading indicator of future competitive outcomes. The Primary Intelligence Sales Confidence Index provides you with the first true leading indicator for sales success: an ongoing, dynamic guide to the direction of your organization in the eyes of those that represent you.

Simple

Primary Intelligence administers the interview instrument to a random number of your sales team each month. The measurement is completed in 5-10 minutes, and is anonymous. This provides accurate, honest responses that give true insight into the attitudes of the sales force. Another key advantage is that this is done with a minimum of time necessary from management.

Precise

SCI provides ongoing measurements that benchmark the confidence of your team over time. By using the matrix of indexes, a sales executive can pinpoint the areas of greatest concern and how company actions are affecting the sales force.

Actionable

By examining their teams’ qualitative responses, sales executives can easily gauge why they salespeople are either succeeding or failing with specific company or product issues. This information makes it easy to direct efforts to correct downward trends.