Getting a published report on competitive intelligence is valuable, but sometimes you just want to run the numbers yourself. You know your business better than anyone and can sometimes glean information that an outside consultant may miss. Or, you may want to drill down into a finding that has special significance for your opportunities.

Horizon’s Data Viewer lets you access all the data that has been collected for your company to date. You can see each chart and statistics as Primary Intelligence analysts do, updated in real time as new data comes in, helping you enhance the analysis our dedicated analysts can give you.

Crosstabs

An important aspect of analysis is cross-tabbing information. By juxtaposing one set of data with another, you can fine-tune your intelligence to give you new insights into the data. Horizon’s Data Viewer lets you position any two quantitative responses together to give you any cross-section of data you want. This will allow you to “slice-and-dice” the data to get information that is pinpointed to address your specific concerns.