All data must come from somewhere…and someone. For Horizon, the key source of data is your past sales opportunities—specifically, the key decision makers who decided to select your company or who decided to go with one of your competitors. After one of your sales opportunities is determined to be a win or a loss, Primary Intelligence contacts the decision maker and conducts an in-depth interview with them about their purchase process and the factors that affected the final decision. Using Horizon’s Campaign Status tools, you can track the progress of this research to ensure a successful project.

The Proper Methodology

Primary Intelligence is sensitive to your relationships with prospects and clients. Therefore, we have developed contact methodologies and fined-tuned interview techniques that gather the proper information from these key individuals in a way that does not harm your relationship. In fact, in many cases the information received from these interviews have allowed our clients to repair relationships that were strained, preventing customer concerns from becoming lost business.

The Importance of Privacy

Primary Intelligence is very aware of the sensitivity of your prospects’ contact information. Therefore, you are guaranteed that this information is used only for the specific task of gathering intelligence for your project.

Gauging Fuel

By monitoring the status of your provided contacts, you can see how many have resulted in successful interviews. You also can see when more contact information is needed to keep the flow of interviews coming. The more interviews Primary Intelligence can complete, the more comprehensive, accurate, and actionable your information becomes.

Vital to Success

Without these vital interviews, you cannot receive the valuable insight you can only derive from your primary source of revenue: your prospects. By making this information about your past opportunities available to Primary Intelligence, you are taking an important step towards understanding how you can best meet (and beat) your competition in all your future opportunities.