Horizon
Interactive Competitive Intelligence
Companies spend a lot of time and money gathering intelligence about their competitors’ sales practices, corporate strategies, and market image. The problem is that this information is difficult to distribute, understand, and put into action. Competitive intelligence that isn’t seen (and utilized) is competitive intelligence that is wasted.
Screenshots
Click here to view screenshots of Horizon. See how Horizon can dramatically improve your ability to manage your C.I. campaigns and utilize the intelligence.
Primary Intelligence’s Horizon solution solves your distribution problems by giving you the ability to analyze information gathered from your research project and then disseminate it in a format that is easy to use and understand. In addition, Horizon gives you the tools to predict prospect and competitor behaviors in future sales opportunities—giving you a distinct advantage.
Horizon not only gives you information quickly and efficiently; it evaluates key impact points in strategic direction and brings this information to the forefront. This puts the most important information in the most prominent position, helping you and everyone in your organization find the details that will help you better understand your customers and win more sales.
Horizon Screenshots
Overview Screen
A breakdown of your intelligence campaign, including a details of your win loss profiles, your strengths and weaknesses, and criteria importance as stated by decision makers.
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Profiles Screen
Full list of all the individual Win Loss profiles that have been completed on your sales opportunities. Details are given including: company name, contact, outcome, deal size, sales person involved, decision date, and the date the interview was completed, and a link to download the full profile.
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Campaign Status
A snapshot showing the current amount of opportunity sample that is still available.
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Data Viewer
The Data Viewer allows you to view qualitative and quantitative responses from aggregated Win Loss data. You can also run crosstabs of two questions together to see how different questions synch with each other.
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Competitors
The competitors screen lets you see how you statistically rank compared with each individual competitor.
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Drivers and Influencers
A breakdown of each influencer and its scores for your company, your competitors, and the gap between.
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Demographics
A breakdown of profiles based on industry, revenue, and employees
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