Part of understanding what direction to take your company is to understand the market around you. Understanding the market includes realizing how your company and solutions stack up in comparison to your competitors. It can be difficult to get a clear picture of the outside market while working hard to keep the interior of your working world running smoothly.

Executive Planner has become the key to seeing the competitive horizon. It does so by aggregating thoughts, opinions, and insights of decision makers who are actively purchasing solutions within your market. Through these insights, you have a clear picture of how the real-world marketplace views your company and solutions in comparison to the competition.

Executive Planner breaks down your company’s Strengths, Weaknesses, Opportunities, and Threats (SWOT) and helps you drill down into the areas you want to analyze. Not only does Executive Planner give you specific information about that area of interest, but it also gives you the chance to create an online action plan to either remedy a problem or exploit a strength. Along with the action plan option, you can also review specific sales opportunities which display the actual area you are analyzing, giving you real-world context to the data you see.

Competitor Snapshot

Every executive wants to know how their company stacks up to the competition. Executive Planner gives you a breakdown of your exposure to each competitor in sales scenarios and summarizes how many times you’ve faced each vendor, the vendor’s win rate against you, the probability you’ll see them in future scenarios, and their pricing compared to yours. With this information, you can quickly perceive how your company will fare when paired up against each competitor.

Performance Over Time

When reviewing your current SWOT, it’s important to be able to see how your trends in each important company area. To do this, Executive Planner displays your competitive score in the key drivers of performance: company, sales, solution, and price. By reviewing these charts, you can see if your company is improving or declining in it’s competitiveness in each area.

True Strategic Planning Software

With Executive Planner, an executive can better strategize their company’s future direction in a way that improves on weaknesses and takes advantage of company and product strengths. Using Executive Planner lets you pan the horizon of your competitive abilities, make improvements, and increase sales probability against each competitor. By doing so, you can improve top-line revenue by staying inline with decision-maker demands and position your strengths to consistently beat the competition.