Real-Time Competitive Intelligence Tool

Experienced salespeople know that understanding your competition is a key to success. However, knowledge of your competitors’ strengths and weaknesses tends to be something learned only after months or years of competing against them. In addition, most of the information available is anecdotal and scattered among various sales personnel in your organization.

Horizon’s Competitive Navigator solution analyzes the strengths, weaknesses, and strategies of individual competitors based on the personal experiences of prospects and customers—the very people whose insight is most valuable—giving you a strategic plan to use when you face those competitors again.

Competitive Navigator gives you a clear snapshot of each competitor you often face, providing vital information concerning perceptions about their company, their solutions, and their sales strategies. In addition, you are able to directly compare competitor performance versus your own to identify points of strength and weakness—enabling you to better position yourself in future sales opportunities.