Creating positioning that drives resonating messages is one of the most important goals of product marketing. How do you manage this without a good understanding of the market, the personas that buy and use your products and what influences the buying process? Succeeding in these areas allows you to better enable sales to speak with, not at prospects and customers, drive revenue and supports marketing in their lead generation and customer acquisition efforts.

By engaging directly with the individuals you market to, Primary Intelligence has the experience and capabilities to gather market and competitive intelligence that exposes problems. Armed with this information, product marketing can create relevant positioning and marketing will have the information it needs to create compelling messages that connect with buyers and better enables sales.

For Product Marketing we provide:

• Better positioning and messaging using real market data
• Understand your target markets and what is driving purchase decisions
• Identify and measure specific problems and needs your customers have and how well your solutions are addressing those needs
• Validate buyer personas and improve your understanding of the buying process and their influences.
• Understand the competitive landscape and its impact on your business
• Obtain real feedback on customer acquisition and retention
• Evaluate and understand the impact of your pricing strategies
• Validate the effectiveness of sales tools
• Measure specific problems and needs your customers have and how well your solutions address them