Winning is everything, and Win Loss Analysis from Primary Intelligence will help you win more. A lot more. Through the use of our SaaS-based business intelligence tools that help our customers understand why they win and why they lose, Primary Intelligence has become a world leader in optimizing sales, marketing, and product management. Primary Intelligence consultants and analysts have studied more than 75,000 purchase decisions in more than 30 industries over the past decade—with deals sizes ranging from several hundred dollars to nearly $5 billion at the top end. Our browser-based software and service solutions give your organization specific, accurate information at the opportunity level that will enable your product managers, marketing managers, sales managers and executives to make better decisions, measurably improving your competitive advantage and increasing your market share.

Win Loss Analysis Software Solution

By offering our Win Loss Analysis as software-as-a-service (SaaS), Primary Intelligence enables business users to leverage their intelligence quickly, cost effectively, and in the ways that are most important to them and their responsibilities.

In order to understand your target market’s perceptions of your organization, your solutions, and your sales strategies, you need a program in place that will consistently analyze your competitive wins, losses, and “no decisions” (or “pushes”). Without an ongoing win loss analysis program, your employees—including your product, sales, and marketing managers—will be at a significant disadvantage when facing your competition. If this happens, you will be taking a substantial risk in every decision they make.

Based on our customers’ typical experiences, you can expect to receive the following benefits by implementing a Win Loss Analysis program:

• Improve your competitive win rate by 10 percent or more
• Understand real sales performance and identify training opportunities
• Gather key, actionable competitive intelligence
• Identify real-time trends in your target markets and how they are affecting purchase decisions
• Measure and monitor your pricing strategy’s effectiveness
• Identify critical product risks and opportunities
• Strengthen your messaging and positioning
• Validate and improve your product road map
• Gain key insight into channel partner sales performance
• Understand exactly why you are winning and losing in each opportunity analyzed
• Increase your competitive advantage
• Map customer needs and problems to your solution’s key features