Primary Intelligence started in 1998 with the goal of helping companies improve their sales effectiveness through Win Loss Analysis. Unlike other companies’ ideas on Win Loss Analysis, Primary Intelligence decided the best intelligence would come from decision makers instead of sales professionals. The decision makers are the ones who have an objective viewpoint concerning each evaluated vendor and have the information on why the winning vendor was really selected.

Over the years, Primary Intelligence has branched out its services to include other intelligence-gathering solutions that compliment its initial offering. Today, the Company offers several services that target all aspects of the sales cycle:

• Win Loss Analysis: Win Loss Analysis gathers intelligence about individual sales opportunities from the actual decision makers. Individual profiles give a deal-by-deal snapshot of what is happening in your sales processes.
• “No Decision” Analysis: Not all deals end as a win or a loss. Some seem to drift in limbo and never resolve. By using “No Decision” Analysis, you can find out why deals stagnate, giving you direction on how to influence prospects to move closer to a decision.
• Account Retention: It is well known that keeping existing customers is less time-consuming, less costly, and just plain easier than drumming up new business. Account Retention gives you insight into why clients either remain loyal or defect.
• Competitive Analysis: It’s always important to keep tabs on what the strategic direction of your competition. Competitive Analysis gives you concise, ethical intelligence concerning each and every competitor you wish to investigate.
• Client Experience Studies: Sometimes seeds of doubt creep in with a client almost as soon as the sale is done. Other times, it evolves over a series of small issues. Whatever it is, Client Experience Studies helps point out the problems clients experience within your operational process that causes this loss of loyalty and satisfaction.
• Target Prospecting: You generally know which businesses you wish to contact as potential new clients, but may not know the right person to contact or even if they’re in the market for your services. Target Prospecting focuses only on the companies in which you have interest.
• Market Needs Analysis: Good ideas or new ventures can meet with unforeseen problems. Market Needs Analysis evaluates your desired market before you invest too much into those new goals. This way, you can gauge the interest of the market and understand what they’re looking for before you start trying to influence them.