Company History
Where we’ve been and where we’re going
Mission Statement
At Primary Intelligence, our mission is to optimize sales teams by providing actionable intelligence and metrics, gathered through the world’s best win loss, competitive and market needs analysis.
History
Primary Intelligence, a pioneer in the sales and competitive intelligence industry, was founded in 1998 to provide sales win loss analysis for client companies. Initially, we specialized in market research, custom win loss analysis and market opportunity analysis.
Within a very short time our clients began to request other kinds of sales intelligence products. Primary Intelligence responded to this market demand by developing sales intelligence products such as Competitive Analysis and Market Needs Analysis.
Primary Intelligence also began organizing and creating multi-client studies and focused primarily on the business technology industry. These studies provide in-depth analysis for many major B2B software verticals and help them better direct their sales, R&D and customer support activities. Interaction with participants in this business arena helped Primary Intelligence formulate better approaches to sales intelligence studies and produce more specific results.
Methodology
Primary Intelligence uses what is called "primary source" intelligence, which means we specialize in interview and survey methodologies that allow us to gather real-time market intelligence from primary (human) sources. The majority of our interviews are conducted with c-level executives, and our cooperation rate averages over 80%. No other primary interviewer can boast that kind of cooperation.
Primary Intelligence begins by working with your sales team to obtain the opportunity information necessary for the study. Primary Intelligence contacts the opportunities provided by your organization and conducts a one-on-one interview using a data collection instrument specifically developed to capture the information necessary to help optimize your sales team with a measurable competitive advantage. Our findings are reported to you on a regular basis and tracked over time, allowing Primary Intelligence to identify and report trends and patterns in the data.
Our intelligence solutions are truly collaborative to maximize the value of your competitive initiatives. Our expert analysts and researchers work in concert, drawing on their combined expertise to help you achieve your objectives. We bring all of the critical elements together to make your research results accessible, understandable, and highly focused on your unique needs.
Contact Information
Primary Intelligence, Inc.11778 Election Rd., Suite 120
Draper, UT 84020
Tel: 800-400-2174
Local: 801-838-9600
Fax: 801-838-9650
Email: info@primary-intel.com