Publications
Our articles in their magazines.
The following are publications that contain articles written by a Primary Intelligence author, or about the company.
Let’s Go To the Videotape
By Dave Stein, ES Research Group
It’s time to come clean about your company’s successes and failures. Relying on your sales team’s feedback on wins and losses isn’t enough.
Self-Service Intelligence
By Chris Dalley, Ron Sathoff, and Chad Sly, Primary Intelligence
How predictive analytics helped Wal-Mart, Citibank, and Capital One, and how it can help your company.
Moving the Sales Needle
By Rob Jeppsen, Primary Intelligence
Predictive sales intelligence tools that truly improve your sales team move the sales needle.
Making It Rain
By Rob Jeppsen, Primary Intelligence
Learn how to use win loss opportunity profiles to develop “rainmaker” sales personnel and increase the revenue of your average sales deal.
Emerging Elite
By Colin Kelly Jr., Senior Editor, Connect Magazine
Primary Intelligence was one of 12 companies honored by The MountainWest Venture Group (MWVG) in October 2004 as one of the companies to watch in Utah.
Five Ways to Bolster Your Strategic Account Strategy
By Ronald Sathoff, Primary Intelligence
Five ways that sales people can bolster their sales strategy, and five ways they can sabotage it.
Spy Games
By Allison Dunn, Sales Promotion Magazine
Turn your sales reps into secret agents and learn more about your competitors at the same time.
The Profitability of Ethics
By Steve Jensen, Primary Intelligence
Unscrupulous behavior in C.I. will actually harm, not help, your business.
