We’re Turning 15!

In celebration, we created 15
killer resources for marketing,
sales, and product leaders.

Visit 15 for 15


Retain Revenue Now

Don’t stop at a single satisfaction number.
We’ll tell you how to win your account’s
business again and again with Customer
Experience Analysis made just for the
B2B market.

Tell Me More

Road Dollars Up

Increase Your Sales
Win Rate

Win Loss Analysis that delivers an outcome,
not just data. It’s a beautiful thing.

Show Me More


Buyer Needs

The most important key
to unlocking more wins

See Our Findings


Solving your toughest
sales, marketing, and
product challenges
for 15 years.

See What We Do

Meet Primary Intelligence

Our Solutions

Win Loss AnalysisWin Loss Analysis

Win Loss Analysis teaches you what to do in future sales deals to win more.

ce-logo_40Customer Experience Analysis

Customer Experience Analysis teaches you what to do now to win your customer’s future business.

Driven By Our People. Powered by TruVoice

Our TruVoice™ software delivers superior insights and answers to your important questions.

Our Clients See Results

We deliver outcomes, not data.

Vice President Business Development

“We had about a 20 percent win rate for our largest deals. This year we implemented Win Loss Analysis with Primary Intelligence, we finished the year with a 70 percent win rate.”

Vice President Business DevelopmentCompensation Management Software Firm
Vice President of Product Management

“Primary Intelligence opened up our eyes beyond why we were just winning and losing. They really allowed us to hear our customers and see where to change.”

Vice President of Product ManagementEnterprise Technology Firm
Vice President Sales

“We’re seeing changes happen in our ability to replace competitors. Without Primary Intelligence, we would have just been flying blind; stressing and hoping we were doing the right thing. Never have I seen a win loss system or relationship have such an immediate impact.”

Vice President SalesHealthcare Technology
Market Intelligence Director

“Win Loss Analysis with Primary Intelligence is a critical program every CEO should be aware of. Our own CEO truly understands the value this service provides, and takes action on the intelligence.”

Market Intelligence DirectorLearning Management Software Firm