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Primary Intelligence

Better Intelligence,
Better Strategy,
Better Win Rate

The solutions and software that help you crush
the competition.

What’s Possible with Primary Intelligence’s Solutions and Software?

Win Loss Analysis

Gain valuable insight into why you are winning or losing your sales engagements

Competitive Analysis

Position your company better by assessing the strengths and weaknesses of your competition

Customer Experience

Improve your products, services, and processes through feedback from customers and defectors

No Decision Analysis

Motivate prospects “off the fence” with sales direction that propels decisions

Market Analysis

Expand your business, increase your revenue, and maximize your profits while minimizing risks

TruVoice Software

Turn your data into actionable insights with software designed for competitive intelligence.

Top 7 Benefits That Our Customers Get From Our Solutions

  1. 1

    Better Understanding of Why You Win and Lose

    “[Win Loss] gives us a chance for the customer to kind of openly say what they feel, and that’s something we don’t normally encounter.”
    - Global Sales Enablement Program Manager, Virtual Security Solution Company
  2. 2

    Better Understanding of Buyers

    “When your customer speaks, it definitely carries a little bit more magic with it than some internal person saying, ‘Well, this is what I think and this is how our customers think.’”
    - Director of Marketing Services, Office Furniture Company
  3. 3

    Better Competitive Intelligence

    “We gained valuable observations about competitors, which we haven’t been able to find out otherwise.”
    – Market Intelligence Director, Hospital Supply Management Company
  4. 4

    Better Understanding of the Buying Process

    “I would say the profiles themselves. Specifically, the narrative or the explanation of the decision process; how the customer experienced our sales process versus the competitor’s processes and the competitor’s sales team. It has been very helpful to listen to the customer on what their sales experience was like.”
    – Sr. Product Manager, Software as a Service (SaaS) ERP Provider
  5. 5

    Improves Sales Effectiveness

    “It [win loss analysis] is pushing us to the next level to help us analyze and then make changes based on that analysis.”
    - Product Marketing Leader, Cloud Accounting Software Provider
  6. 6

    Identify Key Training Ideas

    “We get a lot of key information from the reports that we can use to train the sales force and reinforce messages.”
    - Sales Process and Training, Enterprise Software Solutions Company
  7. 7

    Identify Key Trends

    “In the past, it would take us probably 18 months to identify a negative trend…With Win Loss, we are able to identify that in more like six months.”
    – Competitive Intelligence Director, Product Lifecycle Management Software Company
View All Primary Intelligence Solutions