Gain valuable insight into why you are winning or losing your sales engagements
Position your company better by assessing the strengths and weaknesses of your competition
Improve your products, services, and processes through feedback from customers and defectors
Motivate prospects “off the fence” with sales direction that propels decisions
Expand your business, increase your revenue, and maximize your profits while minimizing risks
Turn your data into actionable insights with software designed for competitive intelligence.
“[Win Loss] gives us a chance for the customer to kind of openly say what they feel, and that’s something we don’t normally encounter.”
- Global Sales Enablement Program Manager, Virtual Security Solution Company
“When your customer speaks, it definitely carries a little bit more magic with it than some internal person saying, ‘Well, this is what I think and this is how our customers think.’”
- Director of Marketing Services, Office Furniture Company
“We gained valuable observations about competitors, which we haven’t been able to find out otherwise.”
– Market Intelligence Director, Hospital Supply Management Company
“I would say the profiles themselves. Specifically, the narrative or the explanation of the decision process; how the customer experienced our sales process versus the competitor’s processes and the competitor’s sales team. It has been very helpful to listen to the customer on what their sales experience was like.”
– Sr. Product Manager, Software as a Service (SaaS) ERP Provider
“It [win loss analysis] is pushing us to the next level to help us analyze and then make changes based on that analysis.”
- Product Marketing Leader, Cloud Accounting Software Provider
“We get a lot of key information from the reports that we can use to train the sales force and reinforce messages.”
- Sales Process and Training, Enterprise Software Solutions Company
“In the past, it would take us probably 18 months to identify a negative trend…With Win Loss, we are able to identify that in more like six months.”
– Competitive Intelligence Director, Product Lifecycle Management Software Company